Located in the heart of central Alberta, 18km west of Red Deer, exactly half way between Calgary and Edmonton, Sylvan Lake is a community of approximately 11,000 people. The economy is largely influenced by the town's largest attraction – the lake. The population swells enormously in the summer with an influx of vacationers, cottage owners and other visitors from around the world.

Statistics Canada lists Sylvan Lake as one of the two fastest growing towns in Canada.

Sylvan Lake is not just about summer though. The town and its businesses are enjoying increased year-round growth due to the attraction of small-town lifestyle options with the convenience of a larger centre minutes away.

Growth of regional businesses, an increasing number of seasonal residents, and its proximity to Red Deer region's job, recreation and shopping markets are benefits Sylvan Lake enjoys. But they do not take away from the importance of community in Sylvan Lake. The Sylvan Lake News reflects that importance by placing its emphasis on covering local events and happenings while offering local businesses an opportunity to advertise to their target-market customers without having to pay for regional coverage.

Ever-changing technologies allow the Sylvan Lake News to offer a top-quality publication to its readers and advertisers without losing that focus on community.