Town launches new tourism-based website

A new tourism-based website — visitsylvanlake.ca — has been launched by the Town of Sylvan Lake.

A new tourism-based website — visitsylvanlake.ca — has been launched by the Town of Sylvan Lake in a bid to provide area visitors with easy access to local information.

The Town partnered with Tourism Red Deer for the website’s content development and online infrastructure, with the hopes of seeing it used as a starting point for local tourism-based initiatives, development and activity.

A Tourism Strategic Plan developed by the Town in 2013 outlined the need for such a website. The importance of the tourism industry in Sylvan Lake became clear in 2014 after an assessment indicated a dollar-figure impact of nearly $75 million. The same study found that more than 760,000 people visited Sylvan Lake in July and August of that year.

Town economic development officer Vicki Kurz earlier this week noted the new website is “still a work in progress, with feature stories and events yet to be added.”