Facebook to label all rule-breaking posts – even Trump’s

Facebook to label all rule-breaking posts - even Trump’s

OAKLAND, Calif. — Facebook said Friday that it will flag all “newsworthy” posts from politicians that break its rules, including those from President Donald Trump.

CEO Mark Zuckerberg had previously refused to take action against Trump posts suggesting that mail-in ballots will lead to voter fraud, saying that people deserved to hear unfiltered statements from political leaders. Twitter, by contrast, slapped a “get the facts” label on them.

Until Friday, Trump’s posts with identical wording to those labeled on Twitter remained untouched on Facebook, sparking criticism from Trump’s opponents as well as current and former Facebook employees. Now, Facebook is all but certain to face off with the president the next time he posts something the company deems to be violating its rules.

“The policies we’re implementing today are designed to address the reality of the challenges our country is facing and how they’re showing up across our community,” Zuckerberg wrote on his Facebook page announcing the changes.

Zuckerberg said the social network is taking additional steps to counter election-related misinformation. In particular, the social network will begin adding new labels to all posts about voting that will direct users to authoritative information from state and local election officials.

Facebook is also banning false claims intended to discourage voting, such as stories about federal agents checking legal status at polling places. The company also said it is increasing its enforcement capacity to remove false claims about local polling conditions in the 72 hours before the U.S. election.

Ethan Zuckerman, director of the Massachusetts Institute of Technology’s Center for Civic Media, said the changes are a “reminder of how powerful Facebook may be in terms of spreading disinformation during the upcoming election.”

He said the voting labels will depend on how good Facebook’s artificial intelligence is at identifying posts to label.

“If every post that mentions voting links, people will start ignoring those links. If they’re targeted to posts that say things like ‘Police will be checking warrants and unpaid traffic tickets at polls’ — a classic voter suppression disinfo tactic — and clearly mark posts as disinfo, they might be useful,” he said.

But Zuckerman noted that Facebook “has a history of trying hard not to alienate right-leaning users, and given how tightly President Trump has aligned himself with voter-suppressing misinfo, it seems likely that Facebook will err on the side of non-intrusive and ignorable labels, which would minimize impact of the campaign.”

Earlier in the day, shares of Facebook and Twitter dropped sharply after the the giant company behind brands such as Ben & Jerry’s ice cream and Dove soap said it will halt U.S. advertising on Facebook, Twitter and Instagram through at least the end of the year.

That European consumer-product maker, Unilever, said it took the move to protest the amount of hate speech online. Unilever said the polarized atmosphere in the United States ahead of November’s presidential election placed responsibility on brands to act.

Facebook’s shares lost more than 8% on Friday, while Twitter ended the day more than 7% lower.

The company, which is based in the Netherlands and Britain, joins a raft of other advertisers pulling back from online platforms. Facebook in particular has been the target of an escalating movement to withhold advertising dollars to pressure it to do more to prevent racist and violent content from being shared on its platform.

“We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.,” Unilever said. “Continuing to advertise on these platforms at this time would not add value to people and society.”

Facebook did not immediately respond to a request for comment. On Thursday, Verizon joined others in the Facebook boycott.

Unilever “has enough influence to persuade other brand advertisers to follow its lead,” said eMarketer analyst Nicole Perrin. She noted that Unilever pulled back spending “for longer, on more platforms (including Twitter) and for more expansive reasons” — in particular, by citing problems with “divisiveness” as well as hate speech.

Sarah Personette, vice-president of global client solutions at Twitter, said the company’s “mission is to serve the public conversation and ensure Twitter is a place where people can make human connections, seek and receive authentic and credible information, and express themselves freely and safely.”

She added that Twitter is “respectful of our partners’ decisions and will continue to work and communicate closely with them during this time.”

Barbara Ortutay, The Associated Press

facebook

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Central zone has 20 active cases of COVID-19

Province identified 143 new cases across Alberta on Wednesday

Sylvan Lake Municipal Library going waste free with new program

The Zero Waste DIY program begins on Sept. 26 at 2 p.m. on Zoom

COVID-19: Active cases in central zone up Tuesday

Central zone active cases remains lowest of all zones

Small force of locals team up for Sylvan Lake Underwater Cleanup

The annual cleanup was focused on getting an much garbage out of the lake as possible

Central zone active cases down to 20

Province provides update

Liberals vow wage-subsidy extension to 2021, revamp of EI system in throne speech

Canadian labour market was hammered by pandemic, when lockdowns in the spring led to a loss of 3 million jobs

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

Liberal effort to reset policy agenda panned by rivals as too much talk, not action

Trudeau said it’s ‘all too likely’ families won’t be able to gather for Thanksgiving next month

Grand jury indicts police officer in Breonna Taylor death

Officer Brett Hankison was charged with three counts of wanton endangerment

Missionary plane dedicated at Ponoka, Lacombe airports

MiracleAir flies humanitarian missions to Nicaragua

RCMP investigating after far-right groups disrupt anti-racism rally in Alberta

Red Deer Mayor Tara Veer said she respects the right of peaceful assembly, but denounces racism and violence

Refresh of Liberal government’s agenda comes amid new looming COVID-19 crisis

Lockdowns saw fed spending soar to historic levels in effort to offset pandemic’s blow to Canadians’ livelihoods

Public health officials urge Canadians to limit contacts again as COVID-19 cases rise

Canada has committed $1 billion to buy at least 154 million doses of vaccines from five different companies

Majority of Canadians support wearing masks during COVID-19, oppose protests: poll

Nearly 90 per cent felt wearing a mask was a civic duty because it protects others from COVID-19

Most Read