Ticketmaster to pay $4.5M for misleading prices

Officials found Ticketmaster’s advertised prices did not reflect the true cost to the consumer

Ticketmaster tickets and gift cards. (THE CANADIAN PRESS/AP, Paul Sakuma)

The Competition Bureau says Ticketmaster will pay $4.5 million in penalties and associated costs to settle a case investigating misleading pricing claims for its online ticket sales.

The bureau said Thursday that Ticketmaster LLC, TNow Entertainment Group Inc. and Ticketmaster Canada LP will pay a $4-million penalty and $500,000 for the bureau’s investigation costs.

The companies will also create a compliance program as part of a consent agreement.

The news comes after the bureau found Ticketmaster’s advertised prices did not reflect the true cost to the consumer as the online ticket service added mandatory fees later in the purchasing process that often added more than 20 per cent to the cost and in some cases over 65 per cent.

The bureau found the initial prices misleading despite consumers seeing the additional fees before completing their transaction.

Commissioner Matthew Boswell said Canadians should be able to trust that they will pay the advertised prices when purchasing tickets online.

“The bureau expects all ticket vendors to take note and review their marketing practices, knowing that the bureau continues to examine similar issues in the marketplace and will take action as necessary,” Boswell said in a statement.

Ticketmaster said Thursday it is committed to leading in consumer safety and transparency and has adopted practices to protect Canadians.

It said it clearly discloses if tickets are being sold at the original face value or are being resold at prices that may be above or below face value

The company also bans the practice of listing tickets for sale at inflated prices before they are even purchased and identifies if it is the official primary ticket marketplace for an event.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Sylvan Lake man appears in court for death of his wife

Satnam Singh Sandhu appeared in Red Deer Provincial Court Wednesday morning

Sylvan Lake man charged with wife’s murder

Satnam Singh Sandhu, 41, will appear in Red Deer Provincial Court on Sept. 18

Sylvan Lake Minor Football teams put up a collective 223-point shutout

The Lakers, Lions and Bears all had shutout games over the weekend

Sylvan Lake Terry Fox Run sees largest turnout ever

The annual run took a new course, starting at Lighthouse Park, going along Lakeshore to Jarvis Bay

VIDEO: Liberals make child care pledge, Greens unveil platform on Day 6 of campaign

Green party leader Elizabeth May unveils her party’s platform in Toronto

Wetaskiwin RCMP investigate armed robbery

Wetaskiwin police seek identification of suspects

Blackfalds RCMP investigate fatal collision with cyclist on Highway 2

32-year-old male cyclist from Red Deer was pronounced dead at the scene

NDP, Liberals promise more spending, while Tories promise spending cuts

Making life more affordable for Canadians a focus in the 2019 election

Vaping-related illness confirmed in Ontario believed to be first in Canada

Middlesex-London Health Unit had no further details about the case — believed to be the first confirmed in Canada

Canadian stars Virtue, Moir say in video they’re ‘stepping away’ from ice dancing

The pair thank fans for their support in an emotional message

Outspoken Imperial Oil CEO Rich Kruger stepping down later this year

Imperial Oil is about 70 per cent owned by Texas-based Exxon Mobil Corp., since 2013

‘Time to take action:’ Children advocates call for national youth suicide strategy

Council wants Ottawa to make reporting of suicides and attempted suicides mandatory for data collection

Canadian inflation decelerates to 1.9% as gas prices weaken

August was the sixth straight month that price growth was 1.9 per cent or higher

Most Read