An Uber driver is seen in Vancouver, Friday, Jan. 24, 2020. Uber Technologies Inc. is launching a handful of sustainability measures in Canada to help it reach lofty goals it has set for the market and beyond. THE CANADIAN PRESS/Darryl Dyck

An Uber driver is seen in Vancouver, Friday, Jan. 24, 2020. Uber Technologies Inc. is launching a handful of sustainability measures in Canada to help it reach lofty goals it has set for the market and beyond. THE CANADIAN PRESS/Darryl Dyck

Uber unveils Canadian commitments to reach goal of being emission-free by 2040

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic

Uber Technologies Inc. is launching a handful of sustainability measures in Canada in an effort to reach lofty goals it has set for lowering greenhouse gas emissions.

The San Francisco-based ride-hailing giant said Tuesday that it will encourage the use of electric and hybrid vehicles by offering rewards and savings for riders and earnings for drivers who use them and allocating $800 million in resources to the cause.

The company said its new and targeted approach to sustainability will help it reach two goals it has set: getting 100 per cent of rides in Canada, the U.S. and Europe completed on battery EVs by 2030 and ensuring all trips on the platform globally are emission-free by 2040.

Uber’s commitments come as the ride-hailing business has slumped in several markets during the COVID-19 pandemic, but global attention around climate change has not dissipated.

“We want to take this opportunity to do more, to do better and to do our part to drive the green recovery in our cities,” said Dara Khosrowshahi, Uber’s chief executive, in a media briefing Tuesday.

“Uber has a clear responsibility to reduce our environmental impact and today we are committing to … tackle the climate crisis more aggressively than ever before.”

When two-thirds of the world’s population was under lockdown in early April, carbon emissions fell 17 per compared with last year, but by June, the drop was only five per cent, Khosrowshahi said.

“Carbon emissions will return to normal soon,” he warned.

Canada has committed to eliminating 200 million tonnes of greenhouse gases by 2030 under the Paris climate change agreement. Studies have showed that COVID-19 measures have so far pushed the country’s emissions down 20 per cent.

Uber said the pandemic has hastened its climate change efforts, which include Uber Green, a service offering electric and hybrid vehicle rides.

It will operate in more than 30 cities this year, including Toronto, Vancouver, Waterloo and Ottawa.

The service will use geofencing technology and focus on busy commuting hours and dense areas of cities to ensure the availability of Green rides.

Through the service, riders will be charged an extra $1 per ride. Half that surcharge will be given to the driver and the other half will flow to the Green Future program, which hopes to help drivers transition to EVs.

Uber will entice consumers by giving them three times the rewards points — eventually coming to Canada — for every Green trip taken.

Rewards can be used for discounts on rides or meals or donated to charities.

The company will also try to convince drivers to adopt more environmentally friendly vehicles by offering an extra 50 cents per Green ride to hybrid or EV drivers, $1 per trip for zero-emission vehicle owners and $1.50 for each Green ride for battery EV drivers.

It is committing $800 million in resources to help drivers transition to EVs by 2025 and partnering with auto companies like General Motors in the U.S. and Canada and Renault-Nissan across European cities to offer savings to those who make the switch.

Uber will also release climate assessment and performance reports detailing emissions stemming from trips on the platform in Canada and the U.S.

Its first climate report, released Tuesday, found Uber hosted 4 billion rides across the two markets from 2017 to 2019, but said that the current state of transportation is “unsustainable.”

Transportation emissions have grown faster than any other end-use sector over the last three decades and CO2 emissions from the industry account for nearly one-quarter of the global total, Uber said.

Tara Deschamps, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

ride hailingUber

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The concept design for the spray park and playground in Pogadl Park. (Photo Courtesy of Canadian Recreation Solutions)
Sylvan Lake spray park tentatively scheduled to open next year

Sylvan Lake Town Council approved the tender of the spray park and playground in Pogadl Park

Alberta's chief medical officer of health Dr. Deena Hinshaw says Albertans need to keep making safe choices to start bending the curve back down. (Photo by Chris Schwarz/Government of Alberta)
One new COVID-19 death in Red Deer, 257 additional cases province-wide

Red Deer sits at 459 active cases of the virus

One of the oil paintings stolen from a season home near the boat launch on Kuusamo Krest. (Photo Submitted)
Sylvan Lake RCMP search for paintings stolen from vacation home

Three original paintings were reportedly stolen from a seasonal home

A lone skater practises his shot on a melting outdoor rink recently. As of March 2, all outdoor skating rinks, including the ones on the lake, are closed for the season. (Photo Submitted by Town of Sylvan Lake)
All outdoor skating rinks in Sylvan Lake closed for the season

The Town announced Tuesday morning the rinks on the lake were also closed due to the warm weather

A health-care worker looks at a dose of the COVID-19 vaccine at the Palais de Congress site as Quebec begins mass vaccinations based on age across the province, Monday, March 1, 2021 in Montreal.THE CANADIAN PRESS/Ryan Remiorz
Nearly 1 million COVID-19 vaccine doses arriving in Canada this week: Anand

Anita Anand says she’s received assurances from the vaccine manufacturer

A vial of some of the first 500,000 of the two million AstraZeneca COVID-19 vaccine doses that Canada has secured through a deal with the Serum Institute of India in partnership with Verity Pharma at a facility in Milton, Ont., on Wednesday, March 3, 2021. THE CANADIAN PRESS/Carlos Osorio - POOL
Federal panel recommends 4-month gap between COVID vaccine doses due to limited supply

The recommendation applies to all COVID-19 vaccines currently approved in Canada

hands
The call is out in Rimbey to sign on with a group that is all about building connections

‘Already, we are building a network where we can rely on each other and help each other out’

FILE - Dolly Parton arrives at the 61st annual Grammy Awards on Feb. 10, 2019, in Los Angeles. The Grammy-winning singer, actor and humanitarian posted a video on Tuesday, March 2, 2021, of her singing just before getting her COVID-19 vaccine shot. Parton donated $1 million to Vanderbilt University Medical Center in Nashville, Tennessee for coronavirus research. (Photo by Jordan Strauss/Invision/AP, File)
‘Vaccine, vaccine’: Dolly sings ‘Jolene’ rewrite before shot

The Grammy-winning legend turned 75 this year

Deputy Prime Minister and Minister of Finance Chrystia Freeland speaks about the Fiscal update during a news conference in Ottawa, Monday November 30, 2020. THE CANADIAN PRESS/Adrian Wyld
COVID-19: Wage and rent subsidies, lockdown support to be extended until June

Chrystia Freeland says now is not time to lower levels of support

Many rural seniors are having to travel a long way to get vaccinated against COVID-19. Stettler residents are being told to go to Red Deer, Drumheller or Camrose. (Black Press file photo).
Rural central Alberta seniors have to travel far to get vaccines

Stettler residents are being directed to Red Deer, Drumheller or Camrose clinics

Samantha Sharpe, 25, was stabbed to death at Sunchild First Nation on Dec. 12, 2018. Chelsey Lagrelle was sentenced to 4.5 years in prison for manslaughter in a Red Deer courtroom on Tuesday. Photo contributed
Central Alberta woman sentenced to 4 1/2 years for stabbing friend to death in 2018

Chelsey Lagrelle earlier pleaded guilty to stabbing Samantha Sharpe during argument

Calgary police say they received 80 hate crime complaints between January and November 2020. (Pixabay)
‘Racism is a real problem:’ Muslim women fearful following attacks in Edmonton

So far in 2021, three of seven hate-crime-related investigations have involved Somali-Muslim women

Alberta Minister of Health Tyler Shandro speaks during a news conference in Calgary on May 29, 2020. Shandro says Alberta is considering whether to extend the time between COVID-19 vaccine shots to four months. THE CANADIAN PRESS/Jeff McIntosh
Alberta may follow B.C.’s lead on faster rollout of first COVID-19 dose

Tyler Shandro says a committee of COVID-19 experts is analyzing emerging data and a decision is coming

Most Read