The Sylvan Lake Dairy Queen was a busy place Thursday as businesses and community members clamoured for a signature ice cream treat on Miracle Treat Day.
Participating locations across Canada took part in Miracle Treat Day on Aug. 9, a 16-year traditions, with proceeds from Blizzard sales going towards the Alberta Children’s Hospital.
Dairy Queen has been one of the largest contributors to Children’s Miracle Network, having raised more than $135 million since 1984.
The Alberta Children’s Hospital is one of 14 Children’s Miracle Network member hospitals across Canada.
Pam Mitchell, owner of Sylvan Lake’s Dairy Queen, said she expected the number of Blizzards sold will increase as the day went on.
“I think a lot of people are out at the beach and will come in as the day goes on,” Mitchell said around 1 p.m. the day of.
On top of the ice cream treats sold to customers who walk in, Dairy Queen also took pre-orders from local businesses.
According to Mitchell, the Sylvan Lake Dairy Queen received 300 pre-orders for Blizzards.
To help with the expected increase in numbers at Dairy Queen, the staff was supplemented with volunteers from the community. Members of the RCMP, Fire Department, Mayor and Council as well as a few others, were present throughout the day to help.
According to a press release for the event, 62 children enter a Children’s Miracle Network member hospital for treatment, every minute.
To ensure each child receives the best care possible, the hospitals depend on community donations.
Donations from Dairy Queen’s Miracle Treat Day “help provide support for over 2.3 million patient visits each year to local Children’s Miracle Network member Hospitals,” according to the Miracle Treat Day website.