File Photo

File Photo

Sylvan Lake could benefit from Winter Games in Red Deer

Sylvan Lake Chamber says the 2019 Winter Games could bring in tourists and help local businesses

The 2019 Canada Winter Games Feb. 15 to March 3 in Red Deer has the potential to draw visitors into Sylvan Lake.

“What is particularly interesting about the Canada Winter Games is that it attracts a demographic in line [with the] type of people who visit Sylvan Lake,” said Denise Bryan-Williams, executive director of the Sylvan Lake Chamber of Commerce, in an email.

She explained fans are coming from all over to watch sports such as speed skating, hockey, ringette, and Sylvan has “this gem of a lake” in an accessible location.

Bryan-Williams added a town like Sylvan Lake does not have the infrastructure to support events as large as the Canada Winter Games or the Canadian Finals Rodeo, but the town can benefit from those events if the cards are played right.

“We already know that when people visit Sylvan Lake they spend an average of $35.17/day based on a 2014 tourism economic impact study,” said Bryan-Williams. “They spend money at restaurants, shops, they buy gas, grab a cup of coffee. It adds up.”

Bryan-Williams added visitors often post pictures on their social media channels and if they have a good time chances are they will come back.

“We just need to work together to give them a reason to come back – and by together I don’t just mean the Town and the Chamber, I mean the community as a whole, particularly the business community that will see the most benefit,” said Bryan-Williams in an email.

She said she would love for visitors to experience amazing hospitality and friendliness.

“The Games are (fortunately) happening at a time of year where Sylvan Lake has some fun things going on,” said Bryan-Williams. “It’s vitally important that if we attract people here, they leave with a good memory.”

During the Games, Sylvan will be holding Winterfest along with The Polar Bear Dip, fireworks, and The Oval Ice Racing Series Nationals on Feb. 17 and 24, as well as the Winter Village. Bryan-Williams says these events have the ability to attract people to Sylvan Lake, adding it would be great if Lakers would help out on the social media front by reacting and sharing when they come across posts advertising these events.

“If I had one tip to pass along to business owners in town, it would be to ensure their staff are aware of upcoming events and reasons to visit Sylvan Lake – post a list with dates of key festivals and events so that when a guest asks, they have ready and enthusiastic answers,” said Bryan-William.

“If we’re raving fans of our own town, others will become fans of well.”

Follow Kaylyn Whibbs on Twitter


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Pfizer-BioNTech vaccine deliveres to Canada are being delayed because of complications at their European distribution facility. THE CANADIAN PRESS/Nathan Denette
Delays of Pfizer vaccine delivery to impact Alberta’s vaccination plans

Alberta has administered 74,000 doses of the COVID-19 vaccine so far

Alberta Chief Medical Officer of Health Dr. Deena Hinshaw
Alberta eases some COVID-19 restrictions

Salons, barbershops and other personal and wellness services will be open by appointment only

File Photo
‘You took away some real joy.’ Sylvan Lake Winter Village turned off after vandalism

Sometime during the night of Jan, 12 the light display at the pier was vandalized and damaged

(Black Press file photo)
Sylvan Lake man charged with fraud totalling more than $100,000

Sylvan Lake RCMP have been investigating two companies owned by the same man since June 2019

Lesser Slave Lake UCP MLA Pat Rehn. (Facebook)
Kenney kicks Pat Rehn out of UCP caucus after municipal complaints

Rehn had been criticized by municipal leaders in his constituency

Prime Minister Justin Trudeau listens to a question during a news conference outside Rideau cottage in Ottawa, Friday, January 8, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau says Canada’s COVID vaccine plan on track despite Pfizer cutting back deliveries

Canadian officials say country will still likely receive four million doses by the end of March

(Via the Canadian Press)
Alberta monolith comes with message to save eastern slopes of Rocky Mountains

‘They deserve our attention. They warrant our protection. They are under threat’

Bentley Blessing Pantry continues to faithfully serve the community

‘We just wanted to make everyone aware that we are still here to serve you throughout this coming year.’

A Suncor logo is shown at the company’s annual meeting in Calgary on May 2, 2019. A worker is missing after a dozer broke through ice on an inactive Suncor tailings pond in northern Alberta.THE CANADIAN PRESS/Jeff McIntosh
Worker missing after dozer breaks through frozen tailings pond in northern Alberta

The worker was an employee of Christina River Construction

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID clarity: Feds say 42-day gap for 2-dose vaccines OK as provinces race to immunity

‘Realities on the ground’ means that provinces, territories will have difficult choices to make

(Pixabay photo)
Alberta surgeon who hung a noose in a hospital found guilty of unprofessional conduct

College of Physicians and Surgeons says sanctions will be determined at a later hearing

Most Read