Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Trevor Noah speaks at the 63rd annual Grammy Awards at the Los Angeles Convention Center on Sunday, March 14, 2021. (AP Photo/Chris Pizzello)

Grammy Award ratings drop 51 per cent to record low

CBS’ telecast reached 9.2 million viewers Sunday, the lowest number on record

Grammy producers avoided the Zoom awkwardness of other pandemic-era awards shows and gave music-starved fans performances by the industry’s biggest stars. And viewers still stayed away.

CBS’ Grammys telecast reached 9.2 million — television and streaming — viewers Sunday, the lowest number on record and a precipitous 51% drop from last year, the Nielsen company said.

That followed the Golden Globes’ 63% decline in ratings a few weeks ago and record low ratings for the Emmy Awards last fall.

That’s enough for television executives to worry about whether this is just pandemic-related or if they can no longer depend on these traditional attention-getting events. The Oscars, coming up next month on ABC, has often been the year’s most-watched television event after the Super Bowl.

There are multiple factors, including the decline of broadcast TV in general and the fragmentation of entertainment: There are fewer movies, TV shows and songs that pull society together. Social media also allows fans to catch highlights of an awards show later instead of watching the full event, which for Sunday’s Grammys lasted nearly four hours.

For the Grammys, the ratings decline came despite the general view that it was a well-produced event.

CBS won the week, averaging 4.9 million viewers in prime time. NBC had 4 million, ABC had 3.4 million, Fox had 2.6 million, Univision had 1.4 million, Ion Television had 1.2 million and Telemundo had 1 million.

Fox News Channel led the cable networks, averaging 2.45 million viewers in prime time. MSNBC had 1.84 million, CNN had 1.29 million, HGTV had 1.15 million and ESPN had 1.06 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 8.9 million viewers. NBC’s “Nightly News” had 7.3 million and the “CBS Evening News” had 5.3 million.

For the week of March 8-14, the top 20 programs, their networks and viewerships:

1. “NCIS,” CBS, 9.78 million.

2. “Grammy Awards,” CBS, 9.23 million.

3. “60 Minutes,” CBS, 8.14 million.

4. “FBI,” CBS, 7.66 million.

5. “Chicago Med,” NBC, 7.571 million.

6. “The Voice” (Monday), NBC, 7.57 million.

7. “Chicago Fire,” NBC, 7.04 million.

8. “The Voice” (Tuesday), NBC, 6.89 million.

9. “Young Sheldon,” CBS, 6.49 million.

10. “President Biden’s Address to Nation,” ABC, 6.34 million.

11. “911,” Fox, 6.28 million.

12. “FBI: Most Wanted,” CBS, 6.15 million.

13. “Chicago PD,” NBC, 5.89 million.

14. “President Biden’s Address to Nation,” CBS, 5.83 million.

15. “The Masked Singer,” Fox, 5.66 million.

16. “The Neighborhood,” CBS, 5.62 million.

17. “American Idol,” ABC, 5.5 million.

18. “Station 19,” ABC, 5.41 million.

19. “911: Lone Star,” Fox, 5.36 million.

20. “Bob Hearts Abishola,” CBS, 5.21 million.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Alberta chief medical officer of health Dr. Deena Hinshaw said on Thursday that the province has seen its first case of the B.1.617 variant. (Photography by Chris Schwarz/Government of Alberta)
Red Deer nears record number of active COVID-19 cases

Alberta reports 1,857 new cases of COVID-19, 1,326 new variants

File Photo
Nominations for Sylvan Lake municipal election now open

Those looking to run for mayor or council can fill out and submit nomination forms now

People line up outside an immunization clinic to get their Oxford-AstraZeneca COVID-19 vaccine in Edmonton, Tuesday, April 20, 2021. THE CANADIAN PRESS/Jason Franson
Alberta passes bill to give all workers paid leave to get COVID-19 vaccine shot

Labour Minister Jason Copping says Bill 71 will reduce barriers for Alberta workers to get vaccinated

Alberta completed 18,412 COVID-19 tests, as reported on Wednesday, for a test positivity rate of 9.5 per cent. (NIAID-RML via AP)
Highest daily count of 2021 so far: Alberta reports 1,699 COVID-19 cases

Variants now make up 59 per cent of Alberta’s active cases

Alberta’s chief medical officer of health Dr. Deena Hinshaw and Premier Jason Kenney say the province would look at adding additional COVID-19 measures in the coming weeks if the virus continues to spread. (Photo by Government of Alberta)
Walk-in COVID-19 vaccination clinic to open in Red Deer

Alberta adds 1,345 new cases of the virus

Canadian Prime Minister Justin Trudeau and United States President Joe Biden smile as they say farewell following a virtual joint statement in Ottawa, Tuesday, February 23, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau pledges to cut emissions by 40% to 45% by 2030, short of U.S. goal

Trudeau announced target during a virtual climate summit convened by U.S. President Joe Biden

A health care worker prepares to test a Coastal GasLink field worker for COVID-19. (Coastal GasLink photo)
Alberta bill would protect health workers, care homes from some COVID-19 lawsuits

The bill proposes exempting a range of workers, including doctors, pharmacists and care-home operators, from being sued over COVID-19 unless it was for gross negligence

Journal de Montreal is seen in Montreal, on Thursday, April 22, 2021. The daily newspaper uses a file picture of Prime Minister Justin Trudeau dressed in traditional Indian clothing during his trip to India to illustrate a story on the Indian variant of the coronavirus. Paul Chiasson/The Canadian Press
Montreal newspaper blasted for front-page photo of Trudeau in India

Trudeau is wearing traditional Indian clothes and holding his hands together in prayer beside a caption that reads, ‘The Indian variant has arrived’

Education Minister Adriana LaGrange was in Red Deer on Friday to provide an update on the province's COVID-19 response in schools.
Photo by PAUL COWLEY/Advocate staff
Alberta government aiming to boost financial literacy among students

Government providing grants to organizations who will help design financial literacy programming

President Joe Biden holds a virtual bilateral meeting with Canadian Prime Minister Justin Trudeau. (AP Photo/Evan Vucci)
U.S. to help Canada with more COVID-19 vaccine supply, Biden says

The U.S. has already provided Canada with about 1.5 million doses of the AstraZeneca vaccine

In this image from video, former Minneapolis police Officer Derek Chauvin, center, is taken into custody as his attorney, Eric Nelson, left, looks on, after the verdicts were read at Chauvin’s trial for the 2020 death of George Floyd, Tuesday, April 20, 2021, at the Hennepin County Courthouse in Minneapolis, Minn. THE CANADIAN PRESS/Court TV via AP, Pool
George Floyd’s death was ‘wake-up call’ about systemic racism: Trudeau

Derek Chauvin was found guilty Tuesday on all three charges against him

sign
Alberta Biobord Corp. recently hosted a virtual open house from Stettler

The company plans to develop a fuel pellet and medium density fibre board (MDF) plant near the community

Most Read