The staff at Busted Ladies Lingerie help you find the right fit, with maternity bras up to an O cup. Left to right: Loanna Gulka, Sherry Gummow and Trish Friis. Missing from photo: Eve Kupers, Marijke Kager and Lynette Fiveland.

The staff at Busted Ladies Lingerie help you find the right fit, with maternity bras up to an O cup. Left to right: Loanna Gulka, Sherry Gummow and Trish Friis. Missing from photo: Eve Kupers, Marijke Kager and Lynette Fiveland.

Moms deserve SUPPORT too!

If your favourite maternity store has closed, it’s time to try this Ponoka shop

Sherry Gummow’s children are now in their 30s and 40s, but she still has vivid memories of the days surrounding each childbirth.

“I can tell you what I was doing the day before my daughter was born. I don’t think it’s something we forget. I think the memory of the pain fades, but we always remember those things,” she says.

The three other moms who work alongside Gummow in her Ponoka lingerie shop agree — pregnancy and nursing was a special time they’ll never forget, and they also agree that finding a proper-fitting nursing bra was a struggle. At Busted Ladies Lingerie staff always work to support women — physically and emotionally — and it’s no different when it comes to maternity and nursing bras.

“Sometimes the hormonal changes during pregnancy can cause women to feel worse about themselves. We’re always about helping women feel good,” Gummow says.

Staff find the best fit possible, and take care to find a bra that works with your body. If your favourite maternity store has closed, try Busted Ladies for a wide selection.

“We carry up to a KK/O in maternity and will do our best to work with you no matter your budget,” Gummow says. “Since our bodies change a lot from conception to birth, and women need bras both before and after delivery, we might even browse the sale rack — instead of jumping straight to a maternity bra. We also have the option of a conversion kit, allowing you to turn your favourite bra into a nursing bra, with a little help from a seamstress.”

No matter what you need, the staff at Busted Ladies Lingerie are eager to help.

“There’s no rhyme or reason to how a pregnant body changes! You can have six kids, and your body will change differently every time,” Gummow says.

3 benefits to a good maternity bra

  • Adjustable cups: Gummow says you can expect to move up at least two cup sizes during your pregnancy, so Busted Ladies offers a nursing bra with adjustable cups that go up to a size N or O. “Our breasts change throughout the nine months, as well as between nursings, so adjustable cups are very popular.” When your baby goes through a growth spurt around three months, expect your breasts to grow as well.
  • Adjustable waist band: Most bras have three or four sets of clasps on the waistband to adjust fit; nursing bras at Busted Ladies mostly have six sets. As your body changes, adjust your bra to stay comfortable.
  • Fashion and function: “Maternity bras used to be very utilitarian, but there are lots of great options now if you’re looking for a fashionable confidence boost,” Gummow says. Busted Ladies carries wire and wire-free bras, so you can choose when you want to prioritize comfort and when you want to give shape to your silhouette.

For choice in styles, a great fit and hometown service, visit Busted Ladies Lingerie in Ponoka at 5024 51st Ave. ‘It’s worth the drive!’

Fashion and Stylewomen entrepreneurs

 

Sherry Gummow, owner of Busted Ladies Lingerie, shows off some of the store’s nursing and maternity bras.

Sherry Gummow, owner of Busted Ladies Lingerie, shows off some of the store’s nursing and maternity bras.

Just Posted

Alberta’s chief medical officer of health, Dr. Deena Hinshaw, confirmed eight additional virus-deaths Monday afternoon including one in central zone. (Photo by Chris Schwarz/Government of Alberta)
Central zone up to 1,249 active COVID-19 cases

Red Deer sits at 257 active COVID-19 cases

Agriculture Minister Devin Dreeshen (Alberta government photo)
Innisfail-Sylvan Lake to receive $5,000,000 in Municipal Operating Support Transfer funding

MLA Devin Dreeshen breaks down the funding communities will receive from MOST

Alberta’s chief medical officer of health, Dr. Deena Hinshaw, confirmed eight additional virus-deaths Monday afternoon including one in central zone. (Photo by Chris Schwarz/Government of Alberta)
New record: Red Deer at 236 active COVID cases

One more death in central zone reported

(Photo Courtesy of Fortis Alberta)
New FortisAlberta instillation in Sylvan means more reliability and shorter power interruption times

FortisAlberta recently installed a Distribution Automation system in Sylvan Lake

Sylvan Lake RCMP Detachment. Photo Courtesy of Google Maps
Sylvan Lake RCMP address three key areas of resident concern

RCMP were notified of these main areas of concern through an online Town Hall

Idyllic winter scenes are part of the atmosphere of the holiday season, and are depicted in many seasonal movies. How much do you know about holiday movies? Put your knowledge to the test. (Pixabay.com)
QUIZ: Test your knowledge of holiday movies and television specials

The festive season is a time for relaxing and enjoying some seasonal favourites

Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston
‘Everyone wants a tree and they want it now’: Christmas tree sales on pace for record

Anticipated demand for Christmas trees has sparked a rush by some to purchase more trees wholesale

A scene from last year’s Light the Night fundraiser at the Stettler Town and Country Museum. This year’s rendition is on a drive-through basis only, but it still promises to be a not-to-be-missed seasonal highlight. (Independent file photo)
Stettler Town and Country Museum hosts ‘Light the Night’

This year’s rendition is drive-through only, but will still prove to be a dazzling display

(Black Press File Photo)
Rimbey woman gathering Christmas gifts for seniors at Valleyview Manor

Margaret Tanasiuk says she doesn’t want anyone to feel forgotten on Christmas morning

Paramedics register patients at a drive through, pop-up COVID-19 test centre outside the Canadian Tire Centre, home of the NHL’s Ottawa Senators, in Ottawa, Sunday, Sept. 20, 2020. A new poll suggests most Canadians aren’t currently worried that people in other countries might get a COVID-19 vaccine first. THE CANADIAN PRESS/Justin Tang
Canadians not worried other countries will get COVID-19 vaccine first: poll

Forty-one per cent of respondents say they want the vaccine to be mandatory for all Canadians

Fossil finds at Mt. Stephen. (Photo: Sarah Fuller/Parks Canada)
Extreme hiking, time travel and science converge in the Burgess Shale

Climb high in the alpine and trace your family tree back millions of years – to our ocean ancestors

Deputy Prime Minister and Minister of Finance Chrystia Freeland listens to a question from a reporter on the phone during a news conference in Ottawa, Monday, Nov. 30, 2020. THE CANADIAN PRESS/Adrian Wyld
Spending too little worse than spending too much, Freeland says as Canada’s deficit tops $381B

‘The risk of providing too little support now outweighs that of providing too much’

Executive Director and Co-Founder of Rock Soup Craig Haavalsen is sleeping in a tent outside Rock Soup’s location until the Go Fund Me for Rock Soup raises $10,000. Shaela Dansereau/ Pipestone Flyer.
Putting normalcy into asking for help: New non-profit sets up in Wetaskiwin

Rock Soup non-profit is a new secular Food Bank putting down roots in Wetaskiwin.

Most Read