Another tourism workshop planned to develop goals and priorities for town

Lively interaction was one of the highlights of a workshop to develop a tourism strategy for the town, May 10.

Lively interaction was one of the highlights of a workshop to develop a tourism strategy for the town, May 10.

The first meeting brought together 20 “engaged citizens, business owners, members of council and staff” who reviewed findings of a local environmental scan and key issues identified during individual interviews with consultants.

Participants were asked to identify the community’s strengths, weaknesses, threats and opportunities in the tourism sector.

Five strategic priorities were identified including tourism product development, tourism marketing, accessibility, communications and supportive policy environment, according to a media release from Joanne Gaudet, the town’s communications coordinator.

“All in all, May 10th was a productive day with often lively interaction around the realities of the tourism development,” said Vicki Kurz, the town’s economic development officer. “It was great to meet the business owners and operators who are passionate about this community and I look forward to more meaningful contributions from the community and businesses.”

The second in a series of three tourism strategy development workshops is taking place Tuesday from noon to 5:30 p.m. at the Best Western Chateau Inn.

The May 28th workshop will include a working lunch session to confirm and refine outcomes from the previous workshop. The session will also highlight the local, regional, national and international context for economic development and tourism, as well as analyze the competitive situation for Sylvan Lake and areas within our control and outside of our control, stated the release.

The workshop will result in drafting a strategic priorities or goals document for distribution and eventual adoption by council.

If you’re interested in attending, contact Kurz by email at vkurz@sylvanlake.ca  r call 403-887-1185 ext. 226.