Stettler’s Alberta Prairie Railway. (Tim Proven photo)

Boomtown Trail full steam ahead this summer

Aims to draw tourists

  • Jul. 27, 2018 5:30 a.m.

By Emily Jaycox

For Stettler Independent

The Town of Stettler is participating in the Boomtown Trail marketing and tourism initiative again this year, aiming to bring in more visitors and tourism dollars.

According to Stacey Benjamin, the executive director of the Stettler Regional Board of Trade the initiative lost momentum for a few years but is in full force this summer.

“It took a bit of a break, but we are coming back,” said Benjamin.

The Boomtown trail is a tourism region in central Alberta, east of the QEII Hwy. It’s a road trip down Hwy 56 and 21.

The Boomtown Trail initiative is a cooperation between Stettler Regional Board of Trade, Tourism Camrose, Lacombe County, Village of Clive, Red Deer County, Town of Threes Hills, Town of Trochu and the Village of Delburne and Metis Nations of Alberta #3. This year’s summer marketing campaign includes Stettler, Camrose, Lacombe County, Clive, Red Deer County, Three Hills and Trochu.

“The main purpose of the Boomtown Trail is to encourage the locals, as well as visitors, to explore what the boomtown has to offer, including all the little villages and towns and the little-hidden secrets.”

The term “boomtown” refers to a town that historically saw rapid and sudden growth.

“There is a lot of western culture involved in it,” said Benjamin.

“The boomtown architecture that runs through the trail is also something that unifies us all together,” she said.

“Our main street is very characteristic of it as well.”

Stettler has many attractions, including the Alberta Prairie Railway steam train.

Passengers get “robbed” by bandits during the five or six-hour train ride and enjoy a buffet meal in Big Valley before returning to Stettler.

“It is very popular and it’s one of those experiences that you have to be a part of in your lifetime, I’d say.”

Buffalo Lake, the Town and Country Museum and its historical buildings are also big draws for Stettler.

Three Hills is known for its car show in June and has its Kneehill County long table dinner on Aug. 18.

Camrose has its 20th annual Kick’N Country Parade Aug. 2 and the Big Valley Jamboree from Aug. 2 to 5.

Trochu has the Trochu Arboretum and the Trochu and District Museum.

“It’s [about] exploring and knowing that there is a lot more around us than what we sometimes expect.”

The goal is for the initiative to carry on throughout the year, said Benjamin.

“Summers in Alberta are beautiful so we are focusing on that at the moment.”

For more information about the Boomtown Trail, visit the Facebook page facebook.com/TheBoomTownTrail.

For more on Stettler go to www.absteamtrain.com and www.destinationstettler.com

Just Posted

Supporters rally for Jason Kenney as UCP leader stops in Red Deer

Kenney promises equalization reform, stopping ‘Trudeau-Notley’ payroll hike, trade, economic mobility

Sylvan Lake anglers reminded to remove ice huts before spring thaw

Anglers have until March 31 to remove their structures from the surface of the ice

Protect your pets from ticks, says Sylvan Lake vet

The number of ticks in Alberta has increased, and has put people and pets in danger of Lyme disease

Check online to make sure you’re registered to vote in upcoming provincial election

Advance polls open Tuesday, April 9th to Saturday, April 13th

NDP Leader Rachel Notley stops in Red Deer on campaign trail

Notley promises hospital expansion, cath lab, pipelines and energy industry expansion

VIDEO: Restaurant robots are already in Canada

Robo Sushi in Toronto has waist-high robots that guide patrons to empty seats

Judges on Twitter? Ethical guidance for those on the bench under review

Canadian judges involvement in community life are among issues under review

1,300 cruise ship passengers rescued by helicopter amid storm off Norway’s coast

Rescue teams with helicopters and boats were sent to evacuate the cruise ship under extremely difficult circumstances

B.C. university to offer first graduate program on mindfulness in Canada

University of the Fraser Valley says the mostly-online program focuses on self-care and well being

Sentencing judge in Broncos crash calls for carnage on highways to end

Judge Inez Cardinal sentenced Jaskirat Singh Sidhu to eight years

‘Families torn apart:’ Truck driver in fatal Broncos crash gets 8-year sentence

Judge Inez Cardinal told court in Melfort, Sask., that Sidhu’s remorse and guilty plea were mitigating factors

WestJet sticking with Boeing 737 Max once planes certified to fly

WestJet had expected to add two more of the planes this year to increase its fleet to 13

Fierce house cat spotted as ‘aggressor’ in face off with coyote in B.C. backyard

North Vancouver resident Norm Lee captures orange cat versus coyote in backyard showdown

Most Read