Stettler’s Alberta Prairie Railway. (Tim Proven photo)

Boomtown Trail full steam ahead this summer

Aims to draw tourists

  • Jul. 27, 2018 5:30 a.m.

By Emily Jaycox

For Stettler Independent

The Town of Stettler is participating in the Boomtown Trail marketing and tourism initiative again this year, aiming to bring in more visitors and tourism dollars.

According to Stacey Benjamin, the executive director of the Stettler Regional Board of Trade the initiative lost momentum for a few years but is in full force this summer.

“It took a bit of a break, but we are coming back,” said Benjamin.

The Boomtown trail is a tourism region in central Alberta, east of the QEII Hwy. It’s a road trip down Hwy 56 and 21.

The Boomtown Trail initiative is a cooperation between Stettler Regional Board of Trade, Tourism Camrose, Lacombe County, Village of Clive, Red Deer County, Town of Threes Hills, Town of Trochu and the Village of Delburne and Metis Nations of Alberta #3. This year’s summer marketing campaign includes Stettler, Camrose, Lacombe County, Clive, Red Deer County, Three Hills and Trochu.

“The main purpose of the Boomtown Trail is to encourage the locals, as well as visitors, to explore what the boomtown has to offer, including all the little villages and towns and the little-hidden secrets.”

The term “boomtown” refers to a town that historically saw rapid and sudden growth.

“There is a lot of western culture involved in it,” said Benjamin.

“The boomtown architecture that runs through the trail is also something that unifies us all together,” she said.

“Our main street is very characteristic of it as well.”

Stettler has many attractions, including the Alberta Prairie Railway steam train.

Passengers get “robbed” by bandits during the five or six-hour train ride and enjoy a buffet meal in Big Valley before returning to Stettler.

“It is very popular and it’s one of those experiences that you have to be a part of in your lifetime, I’d say.”

Buffalo Lake, the Town and Country Museum and its historical buildings are also big draws for Stettler.

Three Hills is known for its car show in June and has its Kneehill County long table dinner on Aug. 18.

Camrose has its 20th annual Kick’N Country Parade Aug. 2 and the Big Valley Jamboree from Aug. 2 to 5.

Trochu has the Trochu Arboretum and the Trochu and District Museum.

“It’s [about] exploring and knowing that there is a lot more around us than what we sometimes expect.”

The goal is for the initiative to carry on throughout the year, said Benjamin.

“Summers in Alberta are beautiful so we are focusing on that at the moment.”

For more information about the Boomtown Trail, visit the Facebook page facebook.com/TheBoomTownTrail.

For more on Stettler go to www.absteamtrain.com and www.destinationstettler.com

Just Posted

Jazz is alive and well in Sylvan Lake with upcoming festival

Jazz at the Lake returns to Sylvan Lake, Aug. 17-19.

Many gather to Chip in for Health Care with annual tournament

The annual golf tournamnet in Sylvan Lake was a fundraiser for the AACS

The Hlinka Cup exhibition game a great success for Sylvan Lake

Sylvan Lake held an exhibition game for the Hlinka Gretzky Cup on Aug. 4

Central Alberta Buccaneers come up short against Monarchs

Bucs’ lose star quarterback in heartbreaking affair

Ponoka man faces 95 theft-related charges

Police recover stolen license plates, mail, tools

Average Canadian family spends 43% of income on taxes: study

Fraser Institute’s consumer report shows taxes accounting for larger chunk of income each year

Police chiefs call for stricter controls on pill presses to fight opioids

Canada’s police chiefs are urging Ottawa to beef up its fight against the opioid scourge by closely vetting people who import pill presses

Ponoka Traffic Unit investigate scooter incident

A motorcyclist appears to have lost control of her Suzuki scooter on Highway 2 north of Ponoka

Pesticides linked to bee deaths will be phased out in Canada, sources say

Neonicotinoids, or neonics, are a class of pesticides used by farmers and hobby gardeners alike

Wildfire smoke blankets B.C. and Alberta, prompting air quality advisories

About 25 new wildfires were sparked between Monday morning and midday Tuesday

Stettler woman facing 67 fraud-related charges appears with co-accused

Crown likely proceeding with more serious charge of indictable offence

Wetaskiwin Co-op robbed of laser tool, propane torch

Wetaskiwin RCMP attempting to identify two individuals involved in numerous thefts

Judge OKs Weinstein suit, cites casting couch’s history

Actress Kadian Noble can sue disgraced Hollywood mogul for violating sex trafficking laws

Employers to raise salaries 2.6% on average next year: report

Firm points to factors such possibility of more trade protectionism, rising interest rates

Most Read