The Chamber of Commerce wants to light the way to Sylvan Lake with an electronic billboard placed in a clearly visible location and the organization is willing to spend around $200,000 to make it happen.
Director Joel Johannson said the proposed LED billboard will be similar to one in use to promote the Town of Innisfail.
The chamber is considering placing the sign at the corner of Hwy. 11 and 20 or on Hwy. 11 between Red Deer and Sylvan Lake.
The electronic sign will be an excellent way to promote the town, its businesses and also advertise local events, said Johannson.
“It is a four by seven meter sign with screens on both sides. The idea of it is to promote the town and what we have to offer. We want to promote businesses.”
Johannson said purchasing such a sign has been in the works for about a year and the proposal is now being reviewed by the town’s planning department.”
Chamber past president Carlos Simonot said the project is in its infancy stage, although it has been on the back burner for the chamber for some time.
“It will provide paid advertising for our members and serve as a community bulletin board,” he said.
A spokesperson from that department confirmed the signage request is under review. A decision has yet to be made if the matter will be referred to the municipal planning commission or dealt with internally.