Kraft Hockeyville launches in U.S. for first time

It seems that the United States wants a piece of the Kraft Hockeyville action that brought so much joy to Sylvan Lake throughout 2014.

It seems that the United States wants a piece of the Kraft Hockeyville action that brought so much joy to Sylvan Lake throughout 2014.

An announcement that the competition is spreading south of the border was made during the 2015 Bridgestone NHL Winter Classic outdoor hockey game between the Chicago Blackhawks and the Washington Capitals last Thursday.

“Seeing all these passionate hockey fans cheering on their team in the brisk winter air reminds me of the way so many of us fell in love with the sport,” said Dino Bianco, executive vice president and president, Kraft Beverages, in the announcement. “Fans like this coming together for their shared love of hockey is what inspired us to launch Kraft Hockeyville in the U.S. and celebrate the unity that hockey brings to communities across the country.”

Like the Canadian version of the competition, Kraft Hockeyville USA will see the grand prize-winning community host an NHL pre-season game and receive $150,000 toward arena upgrades.

Nominations for the competition opened Jan. 1.