With strong ticket sales and a lineup of some of the nation’s most recognizable musical talents, organizers of the Summer Sensation Beach Music Festival are pleased with the way the event is shaping up.
Hedley, Our Lady Peace, Matthew Good, Dragonette and Dear Rouge were among the first acts to be confirmed for the festival, which will take place at Centennial Park over the course of two days on July 10 and 11.
Another lineup announcement is expected within days, and Quan Diep, president and managing director of True Channel Entertainment, feels it will only add to the excitement that’s surrounded the festival since it was announced earlier this year.
“The response has been incredible,” he said. “We are trending for this to be a great success.”
The festival was first proposed for Sylvan Lake last year, but an application at that time to hold it at the Pier was denied.
Instead of looking at holding it in another part of the province, organizers then began looking at possible alternative venues in Sylvan Lake. That’s when they came across the “perfect” site in Centennial Park, according to Diep.
“Before we thought about moving it to a different location, Centennial Park was brought up, so then we went out to that site, and after walking through that site, it was perfect,” he said.
About 4,000 tickets per day were made available for the festival. Pre-sales sold out before tickets went on sale to the public last Friday.
All going well, it’s an event that could become a regular occurrence in Sylvan Lake.
“Our intention is for this to be an annual thing for Sylvan Lake so every year people can anticipate a new lineup,” said Diep. “We’re very excited to be in Sylvan Lake. The response has been incredible and the committees and the people that we’ve had a chance to work with on putting this together have been amazing.
“It’s been fun.”
The family-friendly festival is being touted for ages 13 and over.