A Summer X Beach Music Festival has been conditionally approved unanimously for the pier Aug. 23, by Sylvan Lake councillors.
But that’s just one of the hoops the promoters, Dana Carlson and True Channel Entertainment, have to negotiate before the event is held.
Because the one-day event is proposed for the landfill portion of Sylvan Lake Provincial Park, the province has to approve the event and its various activities.
Conditions of council’s approval also stated the promoters must provide a deposit of $20,000 to the town for additional policing and a $5,000 damage deposit.
A number of other conditions and timelines require a detailed site plan, liquor license approval, Alberta Health Services Food Service Permit, security and safety plan, emergency and medical plan, and cleanup plan.
The event had initially been proposed for Aug. 16 but that conflicted with the Jazz At The Lake Festival and Carlson said at the previous council meeting he’d change his plan.
Information provided to council stated the event would be a “family friendly arts and music festival” that would “encourage tourism, enrich the local economy, enrich local arts and culture”.
They’re planning a maximum of 5,000 attendees between noon and 11 p.m. by providing a “strategic selection of musical artists to appeal to a broad audience”. The main genres would be adult contemporary and alternative rock — easy listening.
The event would include a public beer garden with a capacity of 400 and a VIP beer garden with a capacity of 300.
Dealing with traffic flow, the proposal stated they’d promote use of alternate forms of transportation to the park including walking, biking, blading, carpooling and use of shuttle buses to and from the event.
They’d need use of the area the previous day for stage and facility set up and until noon the following day for tear down.