Netflix co-CEO and chief content officer Ted Sarandos poses in this undated handout photo. Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country. THE CANADIAN PRESS/HO, Netflix *MANDATORY CREDIT*

Netflix co-CEO and chief content officer Ted Sarandos poses in this undated handout photo. Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country. THE CANADIAN PRESS/HO, Netflix *MANDATORY CREDIT*

Netflix plans to open an office in Canada and grow its relationship with its creators

Netflix has 21 offices around the world, including Amsterdam and Rome

Netflix plans to open an office in Canada in what the streaming giant calls “a big first step” toward content creation in this country.

Netflix co-CEO and chief content officer Ted Sarandos says the California-based company is still figuring out the office location.

But they’re thinking of Toronto and Vancouver, since the company has so much production happening in both markets.

Two years ago, Netflix announced plans to set up a production hub in Toronto by leasing two studio spaces along the downtown industrial waterfront area.

Sarandos says adding an office in Canada will allow Netflix executives to be closer to Canadian creators, so they can build relationships and field pitches.

He adds that Netflix executives will also be able to be more on the ground here and “can keep their fingers on the pulse of what’s happening in the creative community in Canada.”

“You should think about this as a big first step,” Sarandos said in an interview from Montecito, Calif.

“We’re not just going to put one person in a little office in one city, in one place in Canada. We’re looking to grow our relationship with the creative community in Canada. So that’ll be as open geographically as Canada is.”

Netflix has 21 offices around the world, including Amsterdam and Rome.

For the Canadian location, the company is in the process of hiring a local content executive and hopes to introduce that person “very soon,” said Sarandos.

The content executive will be a point person to guide creatives through Netflix while trying to get their programming in a variety of genres onto the service, whether it be in English or French.

“It’s someone who will have a very close relationship with the creative community, and be a good shepherd and a good ambassador, and help to develop programming from Canada for the world on Netflix,” Sarandos said.

The company also plans to expand the Canadian office staff base to include such departments as marketing and publicity.

“So this is kind of the ongoing evolution of a deep and deepening relationship in Canada,” he said.

Netflix recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent C$2.5 billion on production in Canada, on titles including the Toronto-shot “The Umbrella Academy” and the new Vancouver-filmed series “Firefly Lane,” which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

Quebec is also an important centre of Netflix investment for VFX and animation, and the company intends to continue that presence, Sarandos said.

Canada is “an important part of our production ecosystem” with “world-class crews,” he said.

“The density of talent in Canada is remarkable, and we’ve found that everywhere we shoot in Canada.”

In 2017, Netflix pledged to spend $500 million to fund original content made in Canada over five years, and has already met that target.

Asked if Canada might see a similar commitment from Netflix next year, when that five-year date expires, Sarandos said: “We’re in this for the long haul with Canada.”

Sarandos pointed to homegrown content produced by Netflix, including the B.C.-made Canadian-American animated film “The Willoughbys” and documentary series “Rust Valley Restorers,” and two Quebec-shot projects — the film “The Decline” and the series “Can You Hear Me?”

Then there are Canadian-made shows that have been vaulted to international fame by their presence on Netflix, from “Schitt’s Creek” to “Kim’s Convenience,” he added.

He said Netflix also recently held a virtual Canadian pitch day between creators and executives, which yielded more than 10,000 submissions from across the country. Netflix also plans to do a French pitch day in the near future.

Until now, streaming platforms like Netflix have been exempt from Canada’s Broadcasting Act, which sets regulations for the amount of money contributed to the creation of Canadian content in Canada and how much of it should be aired here.

But proposed changes to the act through Bill C-10, which was introduced in November and is now before the House of Commons, could mean those streaming platforms have to face the same regulations as traditional broadcasters.

Sarandos said Netflix loves “the kind of flexible nature of the bill as proposed,” and doesn’t think it should face the same spending requirements broadcasters face.

“Our businesses are very different, our investment in Canada and our investment in production is very different,” he said, noting about 70 per cent of the funds that local broadcasters spend to meet their Cancon requirements goes towards news and sports.

“We spend all of our programming dollars on filmed entertainment. And it’s the nature of live linear television versus on-demand television. They’re very, very different. And I do think that those types of quotas often cut against consumer desire. We’re a company that has had great success by focusing on consumers’ desire — consumers in Canada and consumers around the world.”

READ MORE: Netflix’s Cecil Hotel crime documentary tells tale of B.C. student’s mysterious death

Victoria Ahearn, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Arts and Entertainment

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Students and staff at Gateway Christian School wore pink Wednesday in support of Pink Shirt Day, a worldwide anti-bullying initiative that was started in 2007. (Photo courtesy of Red Deer Public Schools)
Students, central Alberta community celebrate Pink Shirt Day

Mayor of Sylvan Lake Sean McIntyre supports anti-bullying cause

City of Red Deer has nearly doubled its active COVID-19 case count since Feb. 10 and has 75.6 per cent of the Central zone’s active cases. (File photo)
Another new high: Red Deer hits 574 active COVID-19 cases

Province reports 13 new COVID-19 deaths, 430 new cases

Contributed photo
Residents urged to participate in survey about Sylvan Lake Animal Control Bylaw

“Having as many people involved as possible, gives us the best shot at the most effective revision.”

Town of Sylvan Lake. File Photo
Sylvan Lake Town Council approve 2021 budget with no tax increase

Council approved the budget at its regular meeting on Feb. 22

Red Deer Court of Queen’s Bench Justice Anne Kirker is expected to sentence Satnam Singh Sandhu on Friday. Red Deer Advocate file photo
Updated: Sylvan Lake man pleads guilty to manslaughter for strangling wife in 2019

Kulvinder Sandhu was strangled and died in hospital several days later

Bookings for COVID-19 vaccines for people age 75 or older start Wednesday. (File photo by THE CANADIAN PRESS)
Updated: Delays for seniors booking for vaccine appointments

By 9:20 a.m. Wednesday, 4,500 seniors had booked their appointments

Minister Rick Wilson poses with Katie at the Boys and Girls Club of Wetaskiwin, both wearing her Pink Shirt Day design. Facebook/ Boys and Girls Club of Wetaskiwin.
Wetaskiwin Boys and Girls club Pink Shirt day design focuses on kindness

Katie with the Boys and Girls Club of Wetaskiwin created this year’s Pink Shirt Day design.

Black Press File Photo
Valentine’s Day shooting in Maskwacis leaves one male in hospital, one male in custody

19-year-old Francis Edward Nepoose from Maskwacis has been charged with attempted murder.

Sentencing delayed in the stabbing death of Samantha Sharpe, of Sunchild First Nation. (Red Deer Advocate file photo)
Central Alberta man not criminally responsible for killing his father in 2020: judge

Psychiatrist testified Nicholas Johnson was psychotic when he killed his father

The cover of “Hometown Asylum: A History and Memoir of Institutional Care.” (Submitted)
Ponoka-born author writes history of old mental hospital

“Hometown Asylum: A History and Memoir of Institutional Care” covers 1911 to 1971

Jacqueline Buffalo. (Photo submitted)
TikTok connects Indigenous women during pandemic

Maskwacis influencers share their stories

Todd Hirsch. (Image: screenshot)
ATB vice president gives financial forecast to Ponoka chamber

Predictions for reopening of the economy and recovery outlined

The 24/7 Integrated Response Hub is currently located in the Wetaskiwin Civic Building. Shaela Dansereau/ Pipestone Flyer.
Wetaskiwin business owners concerned over 24/7 Integrated Hub’s impact downtown

Downtown businesses have had loss of customers, threats, increased property damage and break-ins.

Most Read