Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Bell Canada and the National Football League applied earlier this month to have the Supreme Court of Canada overturn a regulatory decision to ban substituting American ads with Canadian ones during the Super Bowl.

Documents filed Jan. 2 show that the media company and the NFL submitted an application to the Supreme Court to appeal the CRTC decision that was upheld by a Federal Court of Appeal in late December.

The Canadian Radio-television and Telecommunications Commission announced the ban on simultaneous substitution of Canadian advertising over American broadcasts in 2015, but it took effect during 2017’s game.

Justice David G. Near wrote in a judgement delivered Dec. 18 that there is a certain irony that legislation with an objective to protect the Canadian broadcasting industry is being used to allow for the broadcasting of American ads during the Super Bowl to the apparent detriment of the industry.

READ MORE: Philadelphia Eagles headed to Super Bowl

READ MORE: Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

Bell Media spokesman Scott Henderson said in an email at the time that the company hoped the CRTC will take a close look at the clear impact of its decision on Canadian broadcasting.

In August, Bell asked the CRTC to re-consider its decision, claiming its advertising revenues dropped by $11 million and it lost 40 per cent of its audience for the football game.

Henderson declined to provide comment on the Supreme Court appeal application.

The Canadian Press

Just Posted

RDC introduces Justice Studies diploma to fill community gap

Forty students will begin studies in Fall 2018

Fox Run School honoured for WE Day work

The WE Day group was given award for their work through WE Bake for Change event

Alberta Party names candidate for upcoming byelection

The Alberta Party made the announcement May 24 at the lighthouse in Sylvan Lake

DTHS drama department performs a comedic, western parody

David Thompson High School presents “How the West Was Worn” on June 12.

PHOTOS: McHappy Day helps local groups

Flipside Youth Centre and 198 RCSCC Yukon both benefited from this year’s McHappy Day

SLIDESHOW: The summer season kicks off with the Farmer’s Market

The first weekly farmer’s market was held on May 18

Federal leaders trade barbs about India trip at press gallery dinner

Justin Trudeau’s infamous trip to India earlier this year was the focus of many of the jabs

WestJet pilot strike averted as parties agree to mediation

Pilots had warned they could go on strike starting May 19

CP rail workers give strike notice

Employees could walk out as early as Tuesday at 7 p.m. PT

Vote points to abortion being legalized in Ireland

Voters asked whether to keep or repeal Eighth Amendment to Roman Catholic Ireland’s Constitution

Canadian soccer officials talk up World Cup bid at Champions League final

Current bid calls for 2026 World Cup games to be staged in the U.S., Canada and Mexico

WATCH: Alix holds 2nd annual Icebreaker Roughstock

Many come out to see some intense rodeo action

B.C. RCMP swoop in to save injured eagle

An eagle with a broken wing now in a recovery facility after RCMP rescue near Bella Coola

Most Read