Canadians won’t be able to see U.S.-based Super Bowl ads, Supreme Court rules

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue

The Supreme Court has overturned a decision that allowed viewers to see keenly anticipated American commercials during the Super Bowl broadcast.

Bell Canada’s media division secured an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations.

The practice denied Canadian viewers a chance to see entertaining U.S. commercials that often generated as big a buzz as the football game.

In 2016, the federal broadcast regulator decided that in the case of the Super Bowl, the usual practice of substituting Canadian ads for U.S. ones on American channels available in Canada was not in the public interest.

Bell said the regulator’s decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.

The Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.

ALSO READ: Carrie Bradshaw, ‘The Dude’ to star in Super Bowl commercial

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

107 new cases of COVID-19 in Alberta, 5 additional deaths

More than 1,000 cases in Alberta total

Sylvan Lakers howling to support essential workers

The Sylvan Lake Howl also serves as a way to release pent-up energy and connect the community

Sylvan Lake mom says transition to at-home learning going well

Melissa Hicks’ sons, Jackson and Parker, are students at École Our Lady of the Rosary School

96 new cases of COVID-19 announced in Alberta

Thirteen people have now died in Alberta as a result of COVID-19

Titans challenge Bucs to a ‘Bleed Off’

Which club will bleed more for the community?

A message from the publisher

Consider a voluntary subscription to Sylvan Lake News

Former Obama security adviser calls on Canada to show global COVID-19 leadership

Former Obama security adviser calls on Canada to show global COVID-19 leadership

Campaigning in a time of crisis: Tory leadership candidates carry on

Campaigning in a time of crisis: Tory leadership candidates carry on

‘Thirsty, hungry, injured:’ Two women sentenced for abuse of girls in basement

‘Thirsty, hungry, injured:’ Two women sentenced for abuse of girls in basement

Alberta environmentalists oppose possible crane, swan hunting season

Alberta environmentalists oppose possible crane, swan hunting season

‘Always new expenses:’ Lawsuits filed as anniversary of Broncos bus crash nears

‘Always new expenses:’ Lawsuits filed as anniversary of Broncos bus crash nears

Pandemic forcing NBA players to work out with what’s on hand

Pandemic forcing NBA players to work out with what’s on hand

CFLPA playing role of educator with membership during COVID-19 pandemic

CFLPA playing role of educator with membership during COVID-19 pandemic

Sens offer use of CTC, other facilities to Ontario government amid pandemic

Sens offer use of CTC, other facilities to Ontario government amid pandemic

Most Read