Humboldt seeks new image to help city move on from bus crash tragedy

Sixteen people died, 13 injured when semi-truck collided with the hockey team’s bus in April 2018

Symbols of the town’s devotion to the Broncos are visible throughout downtown in Humboldt, Sask., Sunday, March 24, 2019. THE CANADIAN PRESS/Matt Smith

The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 6, 2018 collision.

Sixteen people died and 13 were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus.

“Possibly everybody’s felt that, OK, Humboldt is just about the Broncos,” Lee said Friday.

“We’re so much more than that.”

Residents are being asked to fill out a survey that will be used to help the city craft a new look. It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses, say that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,’” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

Although many people still use the phrase “Humboldt Strong,” which emerged after the crash, Lee said she doesn’t think the city will adopt it as an official slogan because it may not make sense to residents in future years.

‘It still knocks you down:’ First responders reflect on Humboldt Broncos crash

So far, she said, people who have responded to the survey say Humboldt is a clean and friendly place to be.

“To me, that’s exactly what it was before April 6.”

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Black Press Extreme Education and Career Fair coming to Red Deer College’s Cenovus Learning Commons

Central Albertans can connect with employers on Nov. 28 from 11 a.m. to 3 p.m.

PHOTOS: Sylvan Lake students honour past and present soldiers at Remembrance Day services

Schools in Sylvan Lake took part in their Remembrance Day services the morning of Nov. 7

Food for Fines program returns to Sylvan Lake

The Sylvan Lake Municipal Library is forgiving fines in exchange for non-perishable food donations

PHOTO: Sylvan Lake students scare away hunger

Students at Ecole Steffie Woima Elementary School collected over 1,000 lbs of food for the food bank

PHOTO: Sylvan Lake students collect socks for the homeless

Ecole Mother Teresa Catholic School students crushed their goal of collecting 200 pairs of socks

VIDEO: Don Cherry says he was fired, not sorry for ‘Coach’s Corner’ poppy rant

Cherry denies he was singling out visible minorities with his comments

Brian Burke considered favourite to replace Don Cherry

Brian Burke is the 5-4 pick to be the full-time replacement next season

Report predicts drug resistance likely to kill 400,000 Canadians by 2050

This increase is expected to cost Canada 396,000 lives, $120 billion in hospital expenses

Father of Broncos player who died says Alberta organ donation bill needs work

Six people benefited from organs harvested from his son, Logan, was one of 16 killed in the crash

Sportsnet fires Don Cherry after negative comments about immigrants

Don Cherry had said immigrants don’t wear poppies like other Canadians do

Trudeau’s new cabinet: Gender parity because it’s 2019? Or due to competence?

Prime Minister Justin Trudeau will soon appoint his new cabinet

Canada among three G20 countries least likely to hit emissions targets

It says Canada, South Korea and Australia are the farthest off

Conservatives’ Scheer wants Trudeau to open Parliament Nov. 25

That’s five days after Justin Trudeau is scheduled to swear in a new cabinet

Canadians mark Remembrance Day this morning

This year exactly 101 years to the day after the end of the First World War

Most Read