Cost concerns leading more java lovers to home brew over coffee shops: survey

Coffee still a necessity for many: the average Canadian drinks 2.3 cups of coffee each day

Canadian coffee lovers’ requirements for the perfect cup of Joe are turning many to home-brew over local coffee shops, according to a new study.

To mark International Coffee Day Tuesday, hospitality financer Silver Chef released its annual report on coffee, giving an unfiltered look into purchasing habits across the country.

The report, based off responses to an Angus Reid poll, found that the average Canadian drinks 2.3 cups of coffee each day.

“Here in Canada, our love of coffee remains, but we’re looking for a higher quality coffee at a lower price,” Silver Chef president Robert Phelps said in a news release.

ALSO READ: Summerland coffee roasters continue quest for the perfect cup

“These factors are leading more Canadians to brew their own coffee, with 89 per cent of consumers brewing coffee at home, a habit that is new in the last twelve months for 18 per cent of Canadians.”

The report found that cost is most important to millennials. Phelps said this opens opportunities for roasters and coffee shops to offer high quality bean choices for customers to use at home – especially as drip coffee remains the crowd favourite for 69 per cent of people surveyed.

As more and more consumers look to becoming more ethically conscious with their food choices, the same can be said for their coffee beans, the report found.

Roughly 38 per cent of respondents said they use a to-go cup, while 27 per cent care about the origin of the coffee bean. A further 11 per cent said they use oat milks over dairy.

“Awareness of the climate crisis is growing, and Canadians are looking for how they can make changes to their daily habits to minimize their personal impact on climate change,” Phelps said.

“This is changing Canadians coffee habits too, as consumers increasingly question which type of cup or milk is best for the planet.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19 cases in Alberta up by 153 Wednesday

Central zone sits at 19 active cases

Sylvan Lake family says they are ‘blessed’ to have found their home in Central Alberta

Onsy and Rosemary Tawadrous immigrated to Canada in 2011 and made their home in Sylvan Lake

160 new COVID-19 cases reported in Alberta on Tuesday

Province now has 1,571 active cases

Town of Sylvan Lake chooses projects for Municipal Stimulus Program

Municipal Stimulus Program is for “shovel-ready” infrastructure and part of Alberta’s Recovery Plan

Town of Sylvan Lake introducing strategies to reduce pressure of taxes in upcoming budget

The Town is in the early phases of planning the 2021 Budget, want to maintain current service levels

No safe mask option for bearded members, RCMP says, but force is exploring solutions

RCMP says respirator not mandatory in all front-line situations, but sometimes needed to reduce risk

Health Canada green-lights rapid COVID-19 test

Health Canada approved the BCube test from Hyris Ltd. in the United Kingdom Sept. 23

Albertans the speediest behind wheel, according to national dangerous driving survey

Finder.com looks into dangerous and reckless driving habits across the country

Metis pilot Teara Fraser profiled in new DC Comics graphic novel of women heroes

The Canadian pilot’s entry is titled: ‘Teara Fraser: Helping Others Soar’

Leduc Man still missing, RCMP concerned for his well being

31-year-old Ryan Mcleod has been missing since Sept. 10, 2020.

Tractor fire east of Ponoka doused

Flames extinguished with foam additive

Wetaskiwin restaurant asks City for help with excessive property damage caused by continuous loiterers

Employees say that they are scared for themselves and their customers.

Orange Shirt Day lessons of past in today’s classrooms

Phyllis Webstad, who attended St. Joseph’s Mission Residential School in British Columbia, is credited for creating the movement

Most Read